diff --git a/public/brand/logo-eink.png b/public/brand/logo-eink.png
index 331ca16..a129479 100644
Binary files a/public/brand/logo-eink.png and b/public/brand/logo-eink.png differ
diff --git a/scripts/brand.ts b/scripts/brand.ts
index b2dd6a5..a900ec2 100644
--- a/scripts/brand.ts
+++ b/scripts/brand.ts
@@ -21,7 +21,6 @@ import path from 'node:path';
 
 import sharp from 'sharp';
 
-import { tighten } from '../lib/brand/tighten';
 import { encodePng, toBitmap } from '../lib/screen/encode';
 
 const LOGO_URL =
@@ -30,15 +29,15 @@ const LOGO_URL =
 /** Wide enough to read from the pavement, short enough for a 76px header. */
 const EINK_WIDTH = 260;
 
-/**
- * How many blank pixel columns may remain between two letters.
+/*
+ * The wordmark keeps its original letter-spacing.
  *
- * The logotype is drawn with wide spacing, which reads well on a website and
- * wastes a third of the width on a panel. Compressing the gaps lets the same
- * 260px hold letters a third taller — which the hairlines need more than the
- * spacing does. Rendered at several values by `npm run brand:variants`.
+ * Compressing the gaps was tried: it buys letters a third taller at the same
+ * width, which helps the hairlines. It also changes the logotype's character,
+ * and the shop prefers the drawing as it was designed. `lib/brand/tighten.ts`
+ * and `npm run brand:variants` remain, so the decision can be revisited by
+ * looking rather than by imagining.
  */
-const EINK_LETTER_GAP = 8;
 
 /**
  * Where grey becomes ink.
@@ -67,25 +66,10 @@ async function main(): Promise<void> {
   await writeFile(path.join(directory, 'logo.png'), original);
 
   const band = await findWordmarkBand(original);
-
-  // Tighten at full resolution, before any downscale: compressing columns that
-  // are already an average of ink and paper would smear the hairlines.
-  const full = await sharp(original)
+  const cropped = await sharp(original)
     .extract({ left: 0, top: band.top, width: band.width, height: band.height })
-    .flatten({ background: '#ffffff' })
-    .greyscale()
-    .raw()
-    .toBuffer({ resolveWithObject: true });
-
-  const tightened = tighten(
-    { data: full.data, width: full.info.width, height: full.info.height },
-    EINK_LETTER_GAP,
-  );
-
-  const cropped = await sharp(tightened.data, {
-    raw: { width: tightened.width, height: tightened.height, channels: 1 },
-  })
     .resize({ width: EINK_WIDTH })
+    .flatten({ background: '#ffffff' })
     .ensureAlpha()
     .raw()
     .toBuffer({ resolveWithObject: true });