diff --git a/package.json b/package.json
index cb763fd..479f74e 100644
--- a/package.json
+++ b/package.json
@@ -22,7 +22,8 @@
     "holidays:sync": "tsx scripts/sync-holidays.ts",
     "translate:test": "tsx scripts/test-translation.ts",
     "e2e:ui": "playwright test --ui",
-    "screen:fonts": "tsx scripts/typography-preview.ts"
+    "screen:fonts": "tsx scripts/typography-preview.ts",
+    "brand:variants": "tsx scripts/logo-variants.ts"
   },
   "dependencies": {
     "@fontsource-variable/inter": "^5.3.0",
diff --git a/public/brand/logo-eink.png b/public/brand/logo-eink.png
index 7f56643..a129479 100644
Binary files a/public/brand/logo-eink.png and b/public/brand/logo-eink.png differ
diff --git a/scripts/brand.ts b/scripts/brand.ts
index 733f899..65aa15d 100644
--- a/scripts/brand.ts
+++ b/scripts/brand.ts
@@ -29,6 +29,21 @@ const LOGO_URL =
 /** Wide enough to read from the pavement, short enough for a 76px header. */
 const EINK_WIDTH = 260;
 
+/**
+ * Where grey becomes ink.
+ *
+ * The wordmark is a Didone: its hairlines are a fraction of its stems, and at
+ * 260px they land below one pixel. Downscaling averages them into grey, and
+ * the panel's default mid-grey cut then threw them away — the diagonal of the
+ * A vanished entirely, leaving a detached serif and something closer to a
+ * lambda. Letting more grey count as ink keeps the thin strokes whole.
+ *
+ * 165 was still not enough: the diagonal came back dotted. 195 holds it solid
+ * without thickening the stems into mud. Re-check with `npm run brand:variants`
+ * if the logo is ever replaced — this number belongs to this drawing.
+ */
+const EINK_THRESHOLD = 195;
+
 async function main(): Promise<void> {
   const directory = path.join(process.cwd(), 'public', 'brand');
   await mkdir(directory, { recursive: true });
@@ -52,7 +67,9 @@ async function main(): Promise<void> {
   // Reuse the panel's own encoder, so the logo is thresholded by exactly the
   // rule the rest of the screen is. A line drawing gets no dithering: it would
   // only fuzz the serifs.
-  const bitmap = toBitmap(cropped.data, cropped.info.width, cropped.info.height);
+  const bitmap = toBitmap(cropped.data, cropped.info.width, cropped.info.height, {
+    threshold: EINK_THRESHOLD,
+  });
   await writeFile(path.join(directory, 'logo-eink.png'), encodePng(bitmap));
 
   console.log(`logo.png       ${original.length} bytes (original)`);
diff --git a/scripts/logo-variants.ts b/scripts/logo-variants.ts
new file mode 100644
index 0000000..a45d8b8
--- /dev/null
+++ b/scripts/logo-variants.ts
@@ -0,0 +1,91 @@
+/**
+ * Renders the wordmark at several widths and thresholds.
+ *
+ *   npm run brand:variants
+ *
+ * The shop logo is a Didone: its thin strokes are a fraction of the thick
+ * ones. Downscaling averages a hairline into grey, and a threshold then has to
+ * decide whether that grey is ink. Too strict and the diagonal of the A
+ * disappears; too loose and the whole wordmark turns to mud. The only way to
+ * choose is to look at the result thresholded, magnified.
+ */
+
+import { mkdir, readFile, writeFile } from 'node:fs/promises';
+import path from 'node:path';
+
+import sharp from 'sharp';
+
+import { encodePng, toBitmap } from '../lib/screen/encode';
+
+const WIDTHS = [260, 320, 400];
+const THRESHOLDS = [127, 165, 195];
+
+async function main(): Promise<void> {
+  const out = path.join(process.cwd(), '.preview', 'logo');
+  await mkdir(out, { recursive: true });
+
+  const source = await readFile(path.join(process.cwd(), 'public', 'brand', 'logo.png'));
+  const band = await findWordmarkBand(source);
+
+  const rows: string[] = [];
+
+  for (const width of WIDTHS) {
+    for (const threshold of THRESHOLDS) {
+      const raw = await sharp(source)
+        .extract(band)
+        .resize({ width })
+        .flatten({ background: '#ffffff' })
+        .ensureAlpha()
+        .raw()
+        .toBuffer({ resolveWithObject: true });
+
+      const bitmap = toBitmap(raw.data, raw.info.width, raw.info.height, { threshold });
+      const name = `w${width}-s${threshold}`;
+      await writeFile(path.join(out, `${name}.png`), encodePng(bitmap));
+
+      // Magnified to the same apparent size, so the variants compare fairly.
+      await sharp(path.join(out, `${name}.png`))
+        .resize({ width: 1040, kernel: 'nearest' })
+        .toFile(path.join(out, `${name}-zoom.png`));
+
+      rows.push(`${name}  ${raw.info.width}x${raw.info.height}`);
+    }
+  }
+
+  console.log(rows.join('\n'));
+}
+
+async function findWordmarkBand(source: Buffer) {
+  const { data, info } = await sharp(source)
+    .flatten({ background: '#ffffff' })
+    .greyscale()
+    .raw()
+    .toBuffer({ resolveWithObject: true });
+
+  let top: number | null = null;
+  let bottom = 0;
+  for (let y = 0; y < info.height; y += 1) {
+    let ink = 0;
+    for (let x = 0; x < info.width; x += 1) {
+      if ((data[y * info.width + x] ?? 255) < 128) {
+        ink += 1;
+      }
+    }
+    if (ink > 0) {
+      if (top === null) {
+        top = y;
+      }
+      bottom = y;
+    } else if (top !== null) {
+      break;
+    }
+  }
+
+  const start = Math.max(0, (top ?? 0) - 2);
+  return { left: 0, top: start, width: info.width, height: bottom + 2 - start + 1 };
+}
+
+main().catch((error: unknown) => {
+  console.error(error);
+  process.exitCode = 1;
+});